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luni, 18 februarie 2013

inselatorii,internet,online,pereche,valentines day

Îți cauți perechea pe internet? Cum să nu cazi pradă înșelătoriilor online


Cu ocazia Valentine’s Day, experţii Kaspersky Lab au decis să sublinieze câteva dintre pericolele care pot fi întâlnite în căutarea „jumătăţii” pe internet. Numeroase persoane rău intenţionate încearcă să profite de dorinţa naturală a oamenilor de a-şi căuta un partener. Diferite forme de „capcane dulci” sunt întâlnite frecvent în mediul online – și, sub impulsul unei „pasiuni” de moment, un utilizator poate rămâne foarte uşor fără bani sau cu PC-ul afectat serios de un malware.

Unele site-uri de dating prezintă pericole ascunse Unele site-uri de dating prezintă pericole ascunse / FOTO: favim.com
 
Popularitatea unor site-uri matrimoniale precum match.com, badoo.com sau mamba.ru atrage atenţia infractorilor cibernetici. E-mail-urile de tip spam, care imită notificările unor site-uri matrimoniale cunoscute, sunt foarte întâlnite în aproape toate ţările. Accesând link-urile din aceste e-mailuri, utilizatorul riscă să îşi infecteze computerul cu tot felul de fişiere dăunătoare, care sunt descărcate în locul fotografiilor cu o persoană atrăgătoare.
Site-urile matrimoniale false nu constituie un pericol doar din perspectiva fişierelor malware sau a activităţilor de phishing asociate, ele pot pune în pericol finanţele unui utilizator credul. Una dintre cele mai simple înşelătorii menite să ia banii utilizatorilor este aceea în care se cere confirmarea sau înregistrarea vârstei printr-un SMS, care costă între 0.30 USD şi 12 USD. Însă, odată ce a fost plătită suma solicitată, nu este oferit niciun acces la informaţiile promise, deoarece conţinutul respectiv nu există.
Cel mai creativ tip de e-mail-uri de tip junk, care nu şi-a pierdut popularitatea de-a lungul anilor, este aşa-numitul spam nigerian. Autorii acestor scrisori ţintesc potenţiale victime care au conturi pe site-uri matrimoniale.
„Fata” care trimite aceste e-mailuri trăieşte de obicei într-o ţară africană foarte îndepărtată şi afectată de război. Potenţialul „mire” află că posibila sa „logodnică” este moştenitoarea unei averi de un milion de dolari şi că doreşte să îşi împartă averea cu viitorul soţ. Însă, pentru a-şi scoate soţia promisă - şi banii acesteia - din ţară, el este rugat să plătească o anumită sumă pentru a rezolva câteva probleme legale. Aceste strategii presupun o corespondenţă pe termen lung, dat fiind că foarte puţine persoane ar fi de acord să plătească o sumă considerabilă de bani mânați doar de motive sentimentale şi nu de raţiune. La primele e-mailuri trimise de victime răspunde un robot, însă, de îndată ce infractorii identifică o oportunitate, intervin în procesul de corespondenţă. Gestionarea unei potenţiale victime poate dura destul de mult timp, iar în această situaţie este nevoie de o abordare foarte personală şi de câteva cunoştinţe de psihologie a victimei.
Spre deosebire de aceste mirese „nigeriene”, cele din Rusia au nevoie de bani pentru a-şi cumpăra biletul de avion ca să îşi întâlnească bărbatul visat. Desigur, aceşti bani devin uşor de obţinut de infractorii cibernetici.
„Internetul oferă multe oportunităţi de comunicare,” explică Tatyana Kulikova, Senior Spam Analyst în cadrul companiei Kaspersky Lab. „Însă, nu este întotdeauna cel mai sigur loc pentru a iniţia o poveste de dragoste. Am descris doar câteva dintre ‘capcanele dulci’ care au fost lansate pe internet. Pentru a evita dezamăgirile, este bine să respectaţi următoarele reguli de siguranţă: nu vizitaţi site-uri matrimoniale necunoscute, în special pe cele promovate în mesaje de tip spam, nu deschideţi e-mailuri de la persoane necunoscute şi nu răspundeţi la e-mailuri care par suspecte.”, avertizează Tatyana Kulikova.


Citeste mai mult pe REALITATEA.NET: http://www.realitatea.net/i-i-cau-i-perechea-pe-internet-cum-sa-nu-cazi-prada-in-elatoriilor-online_1113552.html#ixzz2LH1TFNVj

duminică, 17 februarie 2013

A Bunch of Stuff You’ll Wish You’d Never Known

Competitive Eating: A Bunch of Stuff You’ll Wish You’d Never Known


Competitive eating involves consuming as much of a declared food as possible in an impossibly short amount of time. Speed eating contests tend to be under 15 minutes total. The Nathan’s Hot Dog Eating Contest boosted competitive eating popularity by televising the gluttonous sausage free-for-all every 4th of July. What could be more patriotic than enjoying a hot dog while watching professionals eat an ungodly amount of the same substance?
The Preparation
Professional speed eaters train rigorously to secure financial earnings and sponsorships. The pros generally consider the stomach the essential component. Competitive eaters train by drinking excessive amounts of water, stretching the stomach until it’s ready for a caloric onslaught. Eaters may consume low-calorie foods like veggies in bulk to further boost the stomach’s potential, or chew gum to fortify the muscles of the jaw. For major national eating contests, competitors may train locally months in advance using the designated food.
Professional competitive eating organizations aggressively discourage any amateur eater from training for a food event. So stop daydreaming.
The Disgusting Techniques
  Competitive food eating photo courtesy of Shutterstock

Competitive food eating
photo courtesy of Shutterstock
Competitive eaters call themselves ‘gurgitators:’ their goal is to cram the unnecessary foods in without spewing them back out.
Chipmunking is an eater’s attempt to cram as much food as possible into their cheeks in the last few seconds of a professional event. Some contests ban the practice – others allow the competitors two minutes or less to swallow the menacing mouthfuls before judging begins.
Dunking is the process of submerging foods in water or other liquids. By cramming, say, a hot dog in a glass of water, competitors soften the substance to make chewing and swallowing faster and easier. Professionals claim buns and doughy breads respond best to water-boarding.
Regurgitating food is grounds for immediate disqualification. It’s up to the judges to spot and penalize contest-induced vomiting, politely euphemized as ‘reversal.’
The “Glory”
Does competitive eating really leave contestants with anything more than unsightly bloating and a stomach full of career regrets? Title-holders get a degree of recognition and acclaim for their efforts, and may garner prize money totaling over $10,000 for the most coveted speed-eating records.
Whatever their motivation, here are a few disgusting, excessive, and potentially vomit-inducing records held by top speed-eating specialists.

Pizza: Pat “Deep Dish” Bertoletti. He scarfed down 47 slices of pizza in 10 minutes.
Butter: Don Lerman. For reasons incomprehensible to mortal men, Lerman ate 7 entire sticks of butter in 5 minutes.
Tongue: Dominic Cardo. Cardo enjoyed over 3 pounds of whole pickled beef tongue in 12 minutes.
Brains: Japanese eating legend Takeru Kobayashi indulged in 17.7 pounds of cow brains in 15 minutes.
Haggis: Eric Livingston. If you’ve never heard of haggis, now is a good time to make a run for it. Haggis is a savory blend of internal organs wrapped appealingly in a tidy animal stomach. Livingston consumed an unthinkable 3 pounds of sheep heart, liver, and lungs in 8 minutes.

Take a hint from the professional leaguers – this sport isn’t for the timid, the picky, or the health-conscious. This July 4th, watch speed-eaters scarfing down Nathan’s hot dogs with a renewed sense of respect (disgust?) for what they accomplish.

Affiliate Marketing Trends According to Forrester

MyAdminSpace.com: Affiliate Marketing Trends According to Forrester

Affiliate MarketingForrester predicts that 2013 will finally be the year that affiliate marketing migrates successfully to mobile platforms. The marketing experts at MyAdminSpace.com take a look at all that it might entail.
The influential market research firm Forrester predicts 2013 will be the year affiliate marketing gets serious about mobile platforms. The affiliate marketing experts at MyAdminSpace.com say it’s about time.
Recent research from the Pew Internet & American Life Project confirms that in 2012, 46 percent of Americans used smartphones. Market penetration is more specific for certain demographics than for others.
Smartphones are most popular with affluent young people under the age of 45. The next largest groups of smartphone users are African Americans and Latinos respectively.
Most smartphone owners use their phones for accessing the Internet. At least 25 percent of all smartphone owners say their smartphones are their primary means of accessing the Internet.
Increasingly, e-commerce businesses design two sets of websites, one accessible by computer and the other accessible by smartphones. The design specs and elements for these two types of websites are very different from one another.
Affiliate marketers have been slow to jump on the mobile wagon. There are several reasons for this.
• Bumpy transfer between partners: The referral from the affiliate marketer’s content site to the retail site must take place as effortlessly as possible. If it doesn’t, customers start to wonder about the nature of the transaction.
• Referral must be properly credited: Affiliate marketers need to be properly credited for referrals they make to mobile retail partners. This type of programming is still problematic on a mobile platform.
This may mean that affiliate marketers and retailers will need to rethink their relationships with advertisers, says Forrester. “Now is the time for advertisers to form strong ties to the publisher community.” Increasingly, affiliate marketers will be forming relationships with advertising networks rather than with retailers themselves.
• Mobile platform templates: Finally, many affiliate marketers publish content sites using their web hosting site’s templates As of yet, though, no web hosting has begun designing templates specifically for mobile use.
Programmers for WordPress, the open source content management system, recently developed a Mobile plugin. In theory, any affiliate marketer who can use the WordPress content management system can customize content for mobile phones. WordPress may be difficult for neophyte affiliate marketers, however.
The WordPress Mobile plugin allows users to earn commissions through the global mobile advertising network AdMob.
• Conversion rate: The conversion rate for mobile phone affiliates is far lower than the conversion rates for laptop and desktop users. This is because many standard affiliate marketing strategies don’t work as well on mobile platforms.
For example, article marketing is not an effective mobile strategy. Many people prefer not to read content on their phones, so article marketing won’t be as successful.
MyAdminSpace.com is an online hosting network that provides its clients with the tools and expertise they need to become successful affiliate marketers. Whether clients are looking to supplement their job income or replace it entirely, affiliate marketing can help them succeed.

Affiliate Marketing Up in a Down Economy

Affiliate Marketing Up in a Down Economy

By Lindsey Miller

While other markets are struggling or even disappearing, affiliate marketing is an exception. Find out why it works.

There is no denying that the state of the economy is sad, to say the least. We are watching some industries struggle to stay afloat and finding others disappearing altogether.

The Internet has created new options in many markets. Industries that are flourishing despite the turbulence are ecommerce and affiliate marketing.

As reported by affiliate marketing blog affiliateprograms.com, staying current with the industry is all it takes to get started (and eventually thrive) in the business.

People are increasingly turning to the Internet for most of their shopping. It’s convenient, easy, and fun. Being able to shop on the Internet makes products all over the world completely accessible. E-commerce is directly linked to affiliate marketing.

Affiliate marketing is about rewarding the publishers of the ads that line websites we visit on a daily basis. When people navigate away from a page by way of one of the accompanying advertisements and make a purchase, that’s when the affiliate makes money. It’s really a very simple concept. And what’s great about affiliate marketing is that anyone can get involved.

As an affiliate marketer, you don’t actually have to make or sell products you have created. You’re selling someone else’s goods for them. Online e-commerce business Internet Solution Source sums it up perfectly: “As an affiliate marketer, you won’t be marketing your own products, so all of the research and development stuff… well, you can forget about that. Your job is to sell products for another company, period.”

Seems pretty simple, right? Internet advertising in general is a booming business. Affiliate marketing is just one of the many facets of that growing market of online advertising. 

It’s long overdue that we come to terms with the state of the economy. Many people are looking for ways to bring in a little extra money, and an easy way to do that is with affiliate marketing. Somehow, online marketing is a flourishing industry, and there aren’t really many industries in the same boat.

Sure, everyone has their fingers crossed that the economy sees its upswing sooner than later, but in the meantime, it might be worth looking at getting involved in affiliate marketing.

Facebook Shopping Flop

F-Commerce: Facebook Shopping Flop

By Lindsey Miller                               


At the close of 2011, there were more ways for people to shop than ever before. Facebook offered one of those ways to shop. Who knew?

There are tons of ways that we can shop in today’s world. We can do it on computers, at actual locations, on tablets, on mobile phones, etc. Though many people may think that Facebook is simply a social networking site, it can also serve as a shopping site.

Marketing Pilgrim gathered some of the opinions and experiences people had with using Facebook as a shopping tool at the end of 2011. They recently brought all that data together and released an interesting perspective about it.

Advertisements line the perimeter of so many websites we visit on a daily basis; Facebook is no exception. Advertisements on Facebook cater to our interests and places we visit on the Internet. Are these ads useful, and do we even notice them anymore to begin with? These advertisements can direct us away from Facebook and onto other pages we may like, based on what Facebook has learned from and about us.

Fan pages are another way to use Facebook to shop. Users can become fans of companies and make purchases on the fan sites. Fan pages often feature options to navigate away from Facebook and to other related pages or official websites for companies.
As Marketing Pilgrim reports, “When asked if they bought anything from a Facebook fan page, 91.4% of respondents said no.” Users also admit to hardly even paying attention to the extra nonsense on their social networking websites. “80.2% said that they weren’t even influenced by anything they saw on social media or their social media connections.” Trying to make social networks into shopping hubs may actually prove futile and could ultimately turn people off altogether.

Marketing Pilgrim created a report card of sorts, ranking the ways that people shopped in this past holiday season. Among shopping on at a retail website, on Facebook, on a tablet, and on a mobile phone, Facebook shopping fared the worst, receiving a “C+” grade.

People are most concerned with privacy issues when it comes to using Facebook as a shopping tool. All of those ads on the sides of the page make you feel like Facebook is getting to know you. It’s a strange mixture of cool and unsettling.

Is Facebook trying to be something it’s not? Maybe it should just stick to what it’s already good at—an effective, popular, and successful social networking site. I think it’s safe to say we can do our shopping elsewhere. Thanks, Facebook, but no thanks.

Lindsey Miller is a lively free-spirit who loves to go out and experience life and then write about it. She takes photographs frequently, listens to music constantly, and bikes aimless hours around Philadelphia—sometimes all at the same time. Lindsey is truly fascinated by human beings and the relationships they have with one another. All she really wants to do is travel the world… and write about it.

Starting Your Own Business

Jason Proch – Starting Your Own Business

Own Business
An entrepreneur and business owner, Jason Proch wants you to succeed in the best way possible for your business. Check out the four tips he gives for staying cool under pressure when trying to get your start-up off the ground.
Starting your own business is scary. The unforeseen production costs, sleepless night, and fear of failure can cause so much stress that you talk yourself out of it daily, even after you’ve already started. No one knows this better than Jason Proch. Jason is the owner of his own business consulting and project management firm, Grandview Solutions, LLC. He is also the creator of the Game Glide™, a new ultra light deer tent used for transporting game. It wasn’t long ago that he was working for someone else’s company, and that his passion for fishing and hunting were just a hobby. Here’s how he took his passions and turned them into money-making realities.
Think Fearlessly. Too often the problem with starting your own business or selling your own product is that you’re afraid of the outcome of a number of different situations. Perhaps you won’t get the funding you need. Or maybe there’s someone you’ve been meaning to talk to that could help grow your business, but you’re scared that they won’t have time to help you, or maybe they’ll ridicule your endeavor. Stop that thinking right now. Start taking action on the things you know you want to accomplish today. When you stop fearing the outcome the actions won’t seem so daunting.
Act with Confidence. You aren’t always going to know all of the answers. Whether you’re just getting started, or whether you’re established, there are going to be times that you won’t be confident. But, fake it. It’s not suggested that you lie or give false promises, but confidence is the key to your reputation. If you believe that you’ll be able to hit your numbers for the year, or produce enough retail to continue to build your product, you will. When you’re in meetings with potential investors or clients, you need to exude can-do confidence.
Speak calmly. Stress and fear can have a killer affect on how you speak about your business and abilities. A “no can do” attitude stops with your language. Start speaking positively about your actions and future plans, and don’t include negative or
“can’t do” speak into your business vocabulary. When you start to speak calmly, slowly, and with more intent you’ll realize that you’re setting the pace for your own success, and you will begin to speak more positively.
Employ your body. Your body is you. And you are your body. If you’re feeling tight, stressed and clamped up, your body language will display it. This is unhealthy for you and for your business. When your employees and clients begin to see that you’re stressed all of the time, they will change their reaction to you, either by avoidance, or fear. Instead of taking out your stress on your body and your staff, carve out a little time each day to remember that you cannot run a business properly if your body isn’t properly functioning. Continue to do things you enjoy, like Jason Proch does with hunting. Meditation, brief exercise, and a commitment to allowing yourself a break will actually help your business.
Jason Proch is the owner of a successful project management company, Grandview Solutions, LLC. He is also an avid hunter and the creator of the Game Glide™, an ultra light deer sled that transports your game to your truck or car easily.

Innovative on the Internet

Innovative on the Internet

By Lindsey Miller                                                                                                                                                                         

With everything and anything taking to the airwaves, it’s going to become more of a challenge to make your name stand out on the Internet.  It’s time to get creative.

            The Internet is creating a place for everything—music, retail, social networking, and a world of information.  That being said, it’s getting competitive out there on the World Wide Web.  Standing out in the pack and asserting yourself as a strong force on the Internet is going to become increasingly important.  Some helpful tips can keep you up to speed.
            Know what you are good at and what you are not.  Know your message.  When marketing yourself or your business or whatever it is that you do online, play to your strong suits.  If photography is part of your shtick, incorporate it in your website.
If you’re a good writer, use your words where they will be read on your site.  David Meerman Scott, viral-marketing strategist and author of The New Rules of Marketing and PR says for Forbes, “The Web allows you to tell your story directly.”Do not put something out on the Internet that you are not proud of.  Know what your strong suits are and use them to your advantage.  Others will only be confident in you and your message when you are.
            This tip is nothing new: people like funny.  What’s new about it is that the things people find funny are often changing.  By simply turning on the television, you can see what people find funny today.  Talking babies, for example, are the faces of several companies.
People poking fun at one another, or harmless jokes are also in right now.  It can be hard to find a balance between stupid and funny, but people are doing it.  Mastering that technique is vital.  People have always and will always enjoy finding something funny.  People remember things they laugh at.
            Send your message.  The innovation behind smart phones has made it possible to get emails to your phone.  People have their inboxes at their fingertips.  Why not put your message in those inboxes?  Maybe there’s some interesting advancement in your company.  Maybe you’ve got some breaking news.  Get it out there.  People are receiving messages more rapidly and more conveniently than ever before.
            The Internet is only going to become a bigger ring for contenders as time progresses.  Making yourself a strong challenger is going to become increasingly important.  It is vital that businesses owners and professionals learn how to keep up.  You don’t want your message or your company to get lost under all the others.  Your message should come across strong and confident.Make it likeable and get it out there.

Instead of Social Media Hurting You at Work, Work on Social Websites Daily

Instead of Social Media Hurting You at Work, Work on Social Websites Daily

By Courtney Amberik                                               

Employees’ ethics are directly related to social media.  Active social networkers have become less ethical in the workplace as opposed to those who steer clear of social media websites.  Creating your own company and using affiliate marketing may be the active social networker’s ideal job.
            According to Yahoo! News, a new study shows that ethics are currently lacking in the workplace over the past two years.  Social media has been connected to this.  As workers spend more of their time on social media sites, their ethical behavior has slowly turned negative.
“In addition, active users of social networks are much more likely to accept behaviors that have traditionally been considered questionable, such as keeping copies of confidential work documents for use in a future job, personal use of the company credit card and taking home company software.”
            Employees who do not use social media are less likely to experience pressure to compromise standards than those who do.  People are more accustomed to sharing information that was never available before, thanks to the social media sites.
            Instead of worrying about being fired for glancing at your social webpage while at work, why not work on social media sites as your job?  By using affiliate marketing, you can be on social media websites whenever you please.
There are multiple websites that allow you to create your own site, and they help you market your products or services all over the Internet.  These programs guide you step by step on how to create an organized, useful website for people to navigate through.
There are online training programs to ensure that you understand what you are doing.  Users are given personal training instructions depending on the specific needs of their business.  Each business is different, and these programs want to help you create the best website possible for your personal needs.  Novice Internet users as well as seasoned navigators are encouraged to sign up for these website programs.
The highly educated staff members will give directions on how to best create your website while showing examples.  This way, users can learn as they do it.  Learning this way is proven to be one of the best ways to understand information.  Once your website is up and running, the affiliate marketing programs will take over and give your company all the publicity it needs.
Affiliate marketing programs use blogs, social media websites, email, banners, and pay-per-click programs.  Pay-per-click campaigns will earn you money every time someone clicks on your advertisement.
Affiliate marketing allows you to earn money even while you are not working.  Instead of being tattled upon in the workplace, try your hand at creating your own company and website.  The affiliate marketing programs will help do the rest!

Affiliate Marketing Can Start Depending on Google

Affiliate Marketing Can Start Depending on Google

By Courtney Amberik

Google Plus users will have their information searched so that Google can personally cater to each user.  Affiliate marketing will find Google’s new feature a big help in locating their key audiences.
            As Google gets ready to launch their new social media website, affiliate marketers can get excited.  Affiliate marketing is a program that assists companies who want to reach more people when advertising.  This marketing system uses software that detects the companies’ key audience.  Affiliate marketing then uses social media advertisement space to spread the word on the client’s product or resource.
            Google’s new social media website will inspect the websites that its users travel to.  According to Yahoo! News: “The Internet search leader eventually hopes to know enough about each of its users so it can tailor its results to fit the unique interests of each person looking for something.”
Now that Google is importing results from their Plus social media program, search results will start catering toward its members.  Google Plus was originally created to compete with Facebook and Twitter.  Google’s rival sites would not allow it to browse through their members pages, making it difficult for Google to get a grasp on what search users would prefer.
            Google designed this new feature to connect the Google Plus users with others who have similar tastes in things.  “For instance, a query about the San Francisco 49ers might include links and comments made about the football team by other people in one of the social circles on the user’s Plus account. A search request that includes the name of a dog owned by the user or a friend might turn up photos of the pet that have been posted on Plus and Picasa.”
            Other companies, such as Bing, have been doing this same thing.  Bing has been filtering through Facebook in order to find out their user preferences and other shared information.  Google is expected to have greater feedback from this new feature since it dominates two thirds of the Internet search requests.  Ultimately, Google hopes the feature will be more useful to their users.
            Privacy concerns are not needed, as Google and Facebook alike have to sign agreements that make them submit privacy audits every other year.  Affiliate marketing users will be thrilled with this new setup on Google Plus.  These programs want to cater to their clients by finding people who would be interested in buying or using their products.  Google Plus users are expected to increase by at least 20 million users this year.

Playing Hard-To-Get Can Pay Off

Study Confirms: Playing Hard-To-Get Can Pay Off

playing hard-to-get works
Every parents’ advice for their daughter to play hard-to-get actually does have scientific backing, reports NBC News.
Pretending to be the least bit interested in a potential mate to increase your desirability has now gained scientific support. The new study says that if you want to be involved in a serious relationship, it is good for men and women to play hard-to-get. Even if you’re not.
A benefit of playing hard-to-get could be attracting a higher-quality partner who can commit to a relationship, said the study.
The new study was published in the European Journal of Personality. In the study, psychology researchers conducted four different experiments to see how and why people play hard-to-get, and if or when it works in attracting a potential partner.
In one of the tests, researchers looked for the ways people play hard-to-get and how often the different sexes use them. “Acting confident” and “talking to others” was rated as the two most commonly used methods of playing hard-to-get from a list of 58 strategies that almost 500 American college students rated.
Men and women are different, so naturally there was a change in strategies. When women acted uninterested, and tended “not to call,” “not to talk a lot,” and ”to stay busy,” more than men did.
When men acted uninterested, they used three methods more than women did such as ”acting snooty or rude,” ”saying all the right things but not calling,” and ”treating others like s#@t.” This sounds about right.
In their findings, researchers noticed that women played hard-to-get more often than men.
The study author Peter Jonason, PhD, an assistant professor of psychology at the University of Western Sydney in Australia, said:
“Women derive more benefit from playing hard-to-get because it allows them to test men out and increase the demand men place on them.”
“Because women have greater value in the biological mating market, they can afford to play hard-to-get more than men can,” said Jonason. “Men who are too hard-to-get may miss out on a mating opportunity.”
The study shows that for a committed romantic relationship, women preferred a man who was not too easy or too hard-to-get. Men preferred a woman to be harder to get.
“We all would want honesty in dating but this is never going to happen,” said Jonason. “We are not overtly lying, but we’re always trying to marry up.”
Researchers said that their study only looked at college age students, so their results could vary among other age groups of single people.
Nevertheless, the findings did give some insight into playing hard-to-get.